The degree of roasting of coffee beans is very important because it determines its overall taste and also affects the presentation of the flavor. To put it simply, if the coffee you brew is particularly bitter, it means that its roasting degree is very dark. If the taste is very sour, it means that the roasting degree is too light. Therefore, for those who are pursuing a balanced taste, it is best to start with medium roasted coffee beans.
During the roasting process, there are three elements that determine the final flavor of coffee that must be properly controlled: sourness, sweetness and bitterness. Generally speaking, the longer the total roasting time, the less sourness will be left in the end. On the contrary, the bitterness will become stronger with the longer the roasting time. The darker the roasted coffee, the more bitter it will be. It is such a seemingly uncomplicated process, but it sublimates sugar, breaking the single sweetness and incorporating a sexier-looking color and a more appetite-stimulating aroma. If you cook it at home and add sugar, the whole process will be accompanied by an intoxicating aroma.
medium roast coffee
Stage: The temperature of medium baking can reach 200-215℃, and the baking temperature is slightly higher, just when the sound of "first crack" is heard.
Characteristics: Medium roasted coffee is brown with a small amount of oil appearing on the surface of the beans. These coffees have a small amount of acidity and red wine flavors, and a rounded taste.
Flavor: Roasting to this level also retains many of the unique flavors of coffee. Heat begins to enter the inside of the beans and a caramelization reaction occurs, resulting in a sweet taste. As a result, everything is more balanced, richer and sweeter than a light roast, but some of the sourness may be lost. This is also the degree that roasters prefer. Front Street Coffee believes that because it is more friendly to the public drinkers, it has a balanced acidity and bitterness but can still show the natural flavor of coffee. Therefore, it can be used in espresso machines, moka pots, hand brewing, French press, cold brew and other methods.
Using an espresso machine or moka pot, you can purchase medium-roasted single-origin coffee beans such as Front Street Queen's Manor SOE, Front Street PWN Golden Mandheling, and Front Street Brazilian Cerato. They have low acidity, not obvious bitterness, and are sweet, and can extract moderate amounts of coffee oil. They are the first choice for home users.
If you are used to drinking French press coffee, buy products with a balanced taste such as Front Street Bird of Paradise, Front Street Blue Mountain No. 1, and Front Street 2013 Yunnan Xiaoli;
If you are looking for a rich and layered taste, we recommend medium-light roasted coffees such as Front Street hope Claw, Front Street Strawberry Candy Gesha Blend, Front Street Big Navel, and Front Street Blackberry. Each one has its own rich floral and fruity aroma, and whether Pour over(V60) or cold-brewed, their fragrance and taste can be highlighted.
You can now buy the above coffee beans online at the Taobao store “FrontStreet Coffee” (前街咖啡). FrontStreet Coffee is a long-established specialty coffee roaster in Guangzhou, China, and its Guangzhou retail shop sells coffee beans only. The shop carries dozens of coffee beans from different origins around the world, including carefully selected single-origin beans for V60 pour-over and espresso. Guangzhou’s FrontStreet Coffee shop is recommended by many coffee lovers.
The FrontStreet 2013 Yunnan coffee beans sold in the store come from the Typica variety grown at FrontStreet Coffee’s own plantation in Yunnan. The name comes from the year the brand and the plantation were founded. You can buy these beans from China’s Yunnan origin at the Guangzhou shop and at FrontStreet’s Taobao store.
FrontStreet coffee beans are freshly roasted within 5 days and deliver consistently excellent quality and great value. Orders placed before 17:00 are shipped the same day, and most areas within Guangdong Province receive them the next day.
FrontStreet Coffee Taobao store: https://qianjiecoffee.taobao.com
Or search for “前街咖啡” (FrontStreet Coffee) on Taobao
Important Notice: FrontStreet Coffee has moved to a new address: 315, Donghua East Road, Guangzhou (coffee beans only)
Tel: 020 38364473
