
I believe everyone knows that in order to effectively release the flavor and aroma of coffee beans, they must be roasted at high temperatures, and the roasting degree suitable for the coffee must be selected based on the characteristics of the green beans. Sometimes even the same beans may produce completely different coffee flavors due to differences in the degree of roasting. It is worth noting that you cannot create a flavor that is not found in this coffee just by roasting or brewing it (unless you add spices to the roast), but you can amplify or reduce certain flavor characteristics through roasting.
There are many varieties of Arabica, each with different aroma expressions. The lighter the roasting degree, the more "natural flavor" the coffee will have and the more obvious the acidity will be; conversely, the darker the roasting coffee, the more caramelization reaction will be experienced, and the roasted flavor and bitterness will be replaced.

For many people, especially young people, they are born with a fear of bitterness. Therefore, compared to dark roasted coffee with burnt aroma, they will prefer light roasted or medium light roasted coffee. The flavor of this type of coffee focuses on the characteristics of floral aroma, sweet and sour fruit, and light taste. The disadvantage is that if you buy a light roasted coffee with a mediocre aroma, it will usually have a low body, a thin body, and no aftertaste. Therefore, if we want to buy delicious light roasted coffee, we must put some thought into it when purchasing:
First choose a coffee brand with credibility and quality assurance
There are many domestic roasters, and it is more reliable to choose a coffee bean brand with a complete product range and a large order volume. Front Street Coffee is a time-honored brand founded in 2013 that specializes in self-roasted coffee. It provides more than 50 categories of fresh coffee, which can be purchased online through the Tmall flagship store and Taobao store.

Front Street Coffee beans are all freshly roasted within 5 days. The quality of the coffee beans is stable and excellent. The price is very cost-effective and shipped within 24 hours. Whether you are a newbie, a coffee lover who has reached a professional advanced level, or a user who has opened a coffee shop, Front Street Coffee is a recommended choice by many coffee lovers and platforms.
Recommended Medium Light Roast Arabica Coffee: Front Street. Washed Yirgacheffe
Recommended index:★★★☆☆

Reason for recommendation: It has the classic Yirgacheffe flavor, white floral aroma and bright citrus acidity. The taste is soft but not bitter. It is suitable for hand brewing or making into ear bags;
Recommended Medium Light Roast Arabica Coffee 2: Front Street. Kenyan Cherry Tomatoes
Recommendation index: ★★★★☆

Recommendation reason: rich sour berry aroma, outstanding cherry tomatoes and plum flavors, obvious juice feeling, suitable for hand brewing, and can express good flavor both hot and cold;
Medium light roast Arabica coffee recommendation three: Front Street. Panama Flower Butterfly
Recommendation index: ★★★★☆

Reason for recommendation: Taste the classic Gesha flavor, with the fresh aroma of flowers and bergamot, and a slight tea flavor at the end, suitable for hand brewing and cold brewing;
Medium light roast Arabica coffee recommendation four: Front Street. Strawberry candy
Recommendation index: ★★★★★

Reason for recommendation: It has the sweetness of honey-processed fruit and the elegant floral aroma of Gesha, as well as a moderate fermentation feeling, just like eating a strawberry fruit candy. It is suitable for hand brewing, cold brewing, moka pot, home coffee machine and other methods;
Recommended medium-light roasted Arabica coffee: Front Street. Colombia
Recommendation index: ★★★★★

Reason for recommendation: Ceja is a variety that has been active in major world coffee competitions in recent years. It comes from the world-famous coffee country Colombia. The complex aromas such as passion fruit, grapes, blueberries, and preserved fruits emitted during brewing have attracted many fans. It is suitable for hand brewing, cold brewing, smart cups, Moka pots, SOE and other extraction methods.
You can now buy the above coffee beans online at the Taobao store “FrontStreet Coffee” (前街咖啡). FrontStreet Coffee is a long-established specialty coffee roaster in Guangzhou, China, and its Guangzhou retail shop sells coffee beans only. The shop carries dozens of coffee beans from different origins around the world, including carefully selected single-origin beans for V60 pour-over and espresso. Guangzhou’s FrontStreet Coffee shop is recommended by many coffee lovers.
The FrontStreet 2013 Yunnan coffee beans sold in the store come from the Typica variety grown at FrontStreet Coffee’s own plantation in Yunnan. The name comes from the year the brand and the plantation were founded. You can buy these beans from China’s Yunnan origin at the Guangzhou shop and at FrontStreet’s Taobao store.
FrontStreet coffee beans are freshly roasted within 5 days and deliver consistently excellent quality and great value. Orders placed before 17:00 are shipped the same day, and most areas within Guangdong Province receive them the next day.
FrontStreet Coffee Taobao store: https://qianjiecoffee.taobao.com
Or search for “前街咖啡” (FrontStreet Coffee) on Taobao
Important Notice: FrontStreet Coffee has moved to a new address: 315, Donghua East Road, Guangzhou (coffee beans only)
Tel: 020 38364473