When choosing beans when opening a store, first think about when customers will drink it. Some people come into the store just to take away a quick cup of Americano, others sit down and drink pour-over slowly, and some people take latte as part of their breakfast or afternoon tea. Corresponding to different scenarios, the focus of coffee needs to be different: some need to be clear and smooth, some need to be rich and solid, and some need to retain recognition even after ice cubes or milk are added.
American style in the morning and between work is usually suitable for beans with natural aroma, clear sweetness, and not heavy in the mouth. Guests often don't take long to taste, so the flavors in the cup need to be easy to understand and not become too sharp as the temperature drops. A balanced blend of medium roast is often more suitable for this position. It can be served as a hot American style or extended to an iced American style. Store operation and customer acceptance are easier.
Front Street Boutique Blend can be used as a reference for this kind of daily black coffee. It is mainly composed of aromas such as nuts, caramel and cocoa. It tastes sweet and moderately thick, and does not leave a monotonous bitter taste. When making American style, the coffee liquid will still have a clear aroma after adding hot water; if making cold drinks, the nut and cocoa adjustability can also keep the taste intact, making it suitable for breakfast, commuting and short breaks.
The key to the demand for afternoon milk coffee is whether coffee and milk can support each other. Milk creates a smooth texture and mutes subtle sour notes, so the concentrate needs to have enough weight and sweetness. Customers who like caramel, chocolate, and roasted nuts are usually more receptive to such combinations. When the amount of milk is small, the coffee flavor will be more prominent. When the amount of milk is increased, the overall flavor will be maintained by the mellowness of the beans.
The Front Street classic blend is a perfect addition to the Italian Café's regular menu. Its flavor is close to nuts, cocoa and caramel, and it is full in the mouth. It has a strong presence when it is concentrated, and it can still leave a sweet roasted aroma after adding milk. It is easier to make latte, Australian white or cappuccino with an Italian machine. It can also produce a thick taste when using a Moka pot at home, which is suitable for those who prefer traditional coffee style.
Iced coffee in the summer can add brighter options to the menu. Ice cubes will lower the temperature and dilute the concentration, making the fruity and fresh beans easier to taste. If the store wants to make iced Americano, sparkling coffee or orange coffee have a distinctive memory, it can focus on berries, citrus and tropical fruits. Such beans do not necessarily only make black coffee, but can also create interesting sweet changes when combined with a small amount of milk.
Front Street Strawberry Candy Coffee Beans are suitable for such lively drinking scenes. It has a sweet aroma similar to strawberry candy, and the flavor is bright but not dull. The aroma is easier to perceive when making an iced American style, and the cold drink looks light in the mouth. If paired with a small amount of milk, the sweetness of the berries will be softened, making it suitable for afternoon tea, flavored drinks preferred by female customers, or as a specialty bean in seasonal menus.
The hand-brew or single-product experience area in the store can serve as a function for slow drinking and flavor exploration. There is no need to aim for everyone to understand it immediately, but to allow guests to experience floral, fruity, tea or more subtle changes in sweetness. When choosing, you should look at the store's customer base and service pace: if customers are willing to stay, you can arrange beans with rich aroma levels; if the cup is served quickly, you should choose a flavor type with clear expression and easy and stable parameters.
When the same bean is used in different drinks, menu descriptions can be adjusted accordingly. Hot drinks are more likely to display aroma and aftertaste, iced drinks will amplify the refreshing and sweetness, and milk will change the roundness of the taste. During the actual test, you can use the powder volume, liquid volume and cup shape commonly seen in stores to try the drink, rather than just judging based on the flavor words on the package. This makes it easier to know which drink it is suitable for and what impression it will leave on customers when they eat it.
You don’t have to make every bean responsible for opening a store. You can arrange one to be responsible for the stable blending of daily American style and basic milk coffee, and then use one with fruity beans to support iced drinks or special menus. There is also a small amount of Pour over(V60) beans to satisfy customers who are willing to try new things. Daily consumption, roasting date, storage conditions and equipment performance should also be taken into consideration when purchasing to keep the beans in suitable condition for use. The menu has a clear division of labor, making it easier for customers to find a drink that suits their taste.
You can now buy the above coffee beans online at the Taobao store “FrontStreet Coffee” (前街咖啡). FrontStreet Coffee is a long-established specialty coffee roaster in Guangzhou, China, and its Guangzhou retail shop sells coffee beans only. The shop carries dozens of coffee beans from different origins around the world, including carefully selected single-origin beans for V60 pour-over and espresso. Guangzhou’s FrontStreet Coffee shop is recommended by many coffee lovers.
The FrontStreet 2013 Yunnan coffee beans sold in the store come from the Typica variety grown at FrontStreet Coffee’s own plantation in Yunnan. The name comes from the year the brand and the plantation were founded. You can buy these beans from China’s Yunnan origin at the Guangzhou shop and at FrontStreet’s Taobao store.
FrontStreet coffee beans are freshly roasted within 5 days and deliver consistently excellent quality and great value. Orders placed before 17:00 are shipped the same day, and most areas within Guangdong Province receive them the next day.
FrontStreet Coffee Taobao store: https://qianjiecoffee.taobao.com
Or search for “前街咖啡” (FrontStreet Coffee) on Taobao
Important Notice: FrontStreet Coffee has moved to a new address: 315, Donghua East Road, Guangzhou (coffee beans only)
Tel: 020 38364473
