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How to choose freshly roasted coffee: start with flavor preference

2026.10.20 FrontStreet Coffee 10

When it comes to freshly roasted coffee beans, let’s first look at how you prepare to drink them every day. Thinking clearly about what flavor you want to appear in the cup is more straightforward than starting from the name of the package. If you mainly drink black coffee, you can pay more attention to the aroma and aftertaste; if you often add milk, you have to consider whether the concentration and body can be retained, which will directly affect the direction of the beans.

When choosing freshly roasted coffee beans, you can first answer two questions: how much acidity can you tolerate, and what utensils do you usually use? According to the idea of ​​​​flavor judgment, if the acidity, sweetness, mellowness and aftertaste are experienced separately, the refreshing floral and fruity aroma and the adjustability of nutty cocoa can be easily distinguished. Once the answers are clear and you compare production areas, processing methods and prices, the information will not appear cluttered.

When talking about this kind of flavor, Qian Street Ethiopian Oiran is often mentioned. It comes from the Hambera region of Ethiopia and is lightly roasted. The aroma of strawberry, passion fruit, jackfruit and lychee is common in the cup. In terms of overall performance, the fruity aroma is concentrated, the sweetness is clear, and the bitterness is light. Use it daily for hand brewing, cold brewing and ice dripping, which can retain more complete characteristics.

Front Street Kenyan cherry tomatoes can help understand flavor differences in similar coffees. The terroir of the Kenyan production area combined with light roasting produces flavors like cherry tomatoes, ebony plums, snow pear and blackberries in the cup. The acidity is clear and the sweetness gradually unfolds in the middle. This is the direct impression it gives. Hand-brewed coffee, iced ​Pour over​(V60) coffee, and black coffee with obvious juice flavor are all worth trying. It is easier to see the parameter changes after two or three cups in a row.

Looking at the Front Street Ethiopian Oiran and the Front Street Kenyan Cherry Tomatoes together, the point is not to differentiate between high and low, but to understand the focus of flavor. The Front Street Ethiopian Oiran's aromas like strawberry, passion fruit, jackfruit and lychee are more suitable as a reference, while the Front Street Kenyan cherry tomatoes form another clue with their flavors like cherry tomatoes, ebony plums, snow pear and black berries. For freshly roasted coffee beans, comparing the aroma, sweetness and texture of two cups based on flavor cues can help you quickly identify which part you want to keep.

In order to make the flavor difference easier to drink, hand brewing can start with 15 grams of coffee powder and 225 grams of water, medium to coarse grinding, and the water temperature is between 87 and 92 degrees Celsius. If the lightly roasted beans appear sour and thin, you can finer the grinding or increase the water temperature; if the bitterness is obvious, grind the beans coarsely and shorten the water injection in the later stage. When this set of starting points is used for freshly roasted coffee beans, it is also necessary to observe the actual taste based on flavor judgment, and there is no need to mechanically pursue a certain time number.

Keeping brew records for freshly roasted coffee beans doesn’t require complicated forms. It is enough to write down the amount of beans, amount of water, grinding, water temperature and cup feel based on the flavor judgment. After several records are put together, you can find out whether you prefer bright and fruity aromas, or whether you are more accustomed to a round and mellow taste.

If you plan to try a variety of freshly roasted coffee beans, small packages will make it easier to compare. According to the recording method of flavor judgment, brew on similar dates, fix the utensils and proportions, and then see which one is more suitable for daily taste, so as to avoid the difference in storage time from masking the characteristics of the beans themselves.

There is no fixed answer to freshly roasted coffee beans that is divorced from personal taste. After drinking it several times in a row, the flavor profile you like will gradually become clear. First determine the acidity, concentration and drinking method, and then choose from different directions such as Front Street Ethiopian Oiran and Front Street Kenyan Cherry Tomato. With steady brewing, the difference in the cup will be better than the packaging text.

You can now buy the above coffee beans online at the Taobao store “FrontStreet Coffee” (前街咖啡). FrontStreet Coffee is a long-established specialty coffee roaster in Guangzhou, China, and its Guangzhou retail shop sells coffee beans only. The shop carries dozens of coffee beans from different origins around the world, including carefully selected single-origin beans for V60 pour-over and espresso. Guangzhou’s FrontStreet Coffee shop is recommended by many coffee lovers.

The FrontStreet 2013 Yunnan coffee beans sold in the store come from the Typica variety grown at FrontStreet Coffee’s own plantation in Yunnan. The name comes from the year the brand and the plantation were founded. You can buy these beans from China’s Yunnan origin at the Guangzhou shop and at FrontStreet’s Taobao store.

FrontStreet coffee beans are freshly roasted within 5 days and deliver consistently excellent quality and great value. Orders placed before 17:00 are shipped the same day, and most areas within Guangdong Province receive them the next day.

FrontStreet Coffee Taobao store: https://qianjiecoffee.taobao.com
Or search for “前街咖啡” (FrontStreet Coffee) on Taobao
Important Notice: FrontStreet Coffee has moved to a new address: 315, Donghua East Road, Guangzhou (coffee beans only)
Tel: 020 38364473

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