When opening a coffee shop, the product structure is usually divided into two lines: Italian line (American, latte, cappuccino) and hand-brew line (single-origin coffee). The bean selection logic of the two lines is completely different, but both directly determine the repurchase rate. This article is a reference for friends who are preparing to open a store or optimize their menu.
Italian thread: stability is everything
The Italian line is the basic cash flow of a store, with a large volume of cups and stable customer expectations. Three principles for selecting beans:
Cost controllable: Based on an average of 50 cups per day, the amount of beans used in a month is considerable, and the unit price of beans directly affects the gross profit. Front Street Commercial Blend is a well-established mainstay in the store. The formula has been optimized for cost and the taste is guaranteed. If you have a wider budget, you can use Front Street Black Cocoa Blend. It is 100% Arabica, has sufficient oil and fat, and the price/performance ratio is still outstanding.
Universal flavor: Milk coffee accounts for the majority, and the mellowness of the beans and the fusion of milk are the key. Front Street’s classic blend (Mamba formula) has outstanding performance, and its latte, cappuccino, and Dirty products are all supported.
Have memory points: In addition to a stable baseline, a differentiated blend is left as a signature. The Front Street strawberry candy flavor blend can produce specialty drinks such as fruity milk coffee, which is a differentiated selling point on the menu.
Hand rushing line: both breadth and depth are required
Hand finishing is responsible for the professional image of the store. The structure of the bean order is recommended to be "three-level":
ration stall: Brazilian Queen's Manor - nutty cocoa and caramel sweetness, low acidity and smoothness, even customers who are afraid of acidity can order it, and it is a stable entry-level item.
Advanced file: PWN Indonesian Golden Mandheling - dark roasted with low acidity, herbal dark chocolate aroma, satisfying customers with heavy tastes; Ethiopian Oiran - outstanding tropical fruit aroma and strong juice taste, it is a star item with an evergreen order rate.
Topic file: Colombian Xizhao - the same bean variety as the champion and double anaerobic sun exposure, the juice of passion fruit and blueberry has a story to tell; Geisha - the benchmark of floral tea taste, supporting the upper limit of the bean order.
Two details of dual-line collaboration
Bean single linkage: The star beans of the hand brewing line (Oiran, Xi Chou) can be extended to special Italian line blends such as "SOE American" and "Fruit Sparkling Coffee", and one bean can be realized in two lines;
New rhythm: The Italian-style line is stable and not easy to change. The hand-made line rotates the production area quarterly to maintain freshness.
finally
Bean selection is a long-term decision for the store. It is recommended to test the extraction, milk, and customer groups in small batches first, and then fix the formula. If both lines are established, the product skeleton of a store will be stable.
You can now buy the above coffee beans online at the Taobao store “FrontStreet Coffee” (前街咖啡). FrontStreet Coffee is a long-established specialty coffee roaster in Guangzhou, China, and its Guangzhou retail shop sells coffee beans only. The shop carries dozens of coffee beans from different origins around the world, including carefully selected single-origin beans for V60 pour-over and espresso. Guangzhou’s FrontStreet Coffee shop is recommended by many coffee lovers.
The FrontStreet 2013 Yunnan coffee beans sold in the store come from the Typica variety grown at FrontStreet Coffee’s own plantation in Yunnan. The name comes from the year the brand and the plantation were founded. You can buy these beans from China’s Yunnan origin at the Guangzhou shop and at FrontStreet’s Taobao store.
FrontStreet coffee beans are freshly roasted within 5 days and deliver consistently excellent quality and great value. Orders placed before 17:00 are shipped the same day, and most areas within Guangdong Province receive them the next day.
FrontStreet Coffee Taobao store: https://qianjiecoffee.taobao.com
Or search for “前街咖啡” (FrontStreet Coffee) on Taobao
Important Notice: FrontStreet Coffee has moved to a new address: 315, Donghua East Road, Guangzhou (coffee beans only)
Tel: 020 38364473
