When opening a coffee shop, there are usually two lines on the menu: one is the Italian line, which produces milk and black coffee such as American, latte, cappuccino, and dirty coffee; the other is the Pour over(V60) line, which sells single-product Pour over(V60) coffees for customers who like to savor the flavor. These two lines have completely different requirements for beans, and the ideas for selecting beans are also different. This article explains clearly the bean selection logic and matching methods of the two lines at once.
Italian line: stable production is the core
Italian coffee accounts for the majority of cups sold in stores, and the requirements for beans are stability, balance, and high error tolerance. The same bean, no matter morning, noon or evening, sunny or rainy, must be able to extract a stable level of concentration to support latte, cappuccino, and dirty products. Italian lines generally give priority to blended beans, which have complementary flavors, stable batches, and more controllable production.
Front Street classic blend
This blend of beans is specially designed for Italian making and Moka pots, and is characterized by excellent oil performance - even a novice can easily extract dense and delicate oils with a non-professional home coffee machine. Latte, cappuccino, and dirty drinks that you usually drink are all inseparable from good fats and oils. This classic blend is very suitable for such needs. It adopts the traditional mamba blend formula and has a mellow and warm taste. Whether it is a coffee veteran or a novice, it can be easily accepted. It is a good choice for home and commercial use.
Front Street Black Cocoa Blend
For store owners who want to control costs, "good taste and reasonable prices" are the key, and this Front Street black cocoa blend just meets the needs. It uses 100% Arabica beans, which have sufficient oil and mellow taste. The price is also very affordable, taking into account both quality and cost-effectiveness. Friends who open a store choose it to save worry and money.
Hand-made line: Flavor and individuality are the selling points
What the hand-brew line sells is "flavor recognition." Customers are willing to pay for a cup of Pour over(V60) wine because it has a taste that others don't have. Therefore, the bean selection logic for the hand brewing line is to "give priority to the characteristics of the production area". Both mellow and floral and fruity bean types are available to satisfy customers with different taste preferences.
Mellow Series: Front Street PWN Indonesian Gold Mandheling
Using a deep roasting process, the acidity is very low, and the taste is mellow and long. It is full of herbal and dark chocolate aromas in the mouth, and is also mixed with a slight earthy taste. It is rich in layers and is suitable for friends who like heavy flavors but do not like sourness. It is a drink that can be retained by regular foodies in the hand-made menu.
Balanced Department: Brazilian Queen Manor on Front Street
The acidity is very low, the taste is very balanced, the aroma of nuts and cocoa is very rich, and it also has obvious caramel sweetness. It is smooth and not astringent in the mouth, warm and long. It is suitable for brewing by hand, making Italian style, or extracting with a Moka pot. It is a versatile model with high acceptance.
Floral and Fruity Fragrance: Front Street Colombian Claw
Produced in the Colombian border estate, it is the same bean variety that won the championship. The production area is 1,650-1,800 meters above sea level. Xizhao uses double anaerobic sun treatment and medium-light roasting to fully retain the original fruit aroma: the dry aroma is lingering with the aroma of jasmine and citrus. In the mouth, you can taste the rich juice flavor of passion fruit, blueberry, grape, and apricot. The bright fruit acid is refreshing and soft, and the tail has a long-lasting cocoa sweetness. It is suitable for various brewing methods such as manual brewing, Italian SOE, and ice dripping. When brewing by hand, you can drink a very distinct juice flavor.
Fruity flavor: Front Street Strawberry Candy Coffee Bean
This is a popular fruity Italian blend that relies on the native flavors of Arabica coffee beans from different production areas to blend with each other to recreate the distinct sweet flavor of strawberry fudge. Drinkers who prefer fruity coffee but are afraid of the bitter taste of coffee, or stores who want to produce specialty and differentiated milk coffee, can choose it. It has a sweet taste when making hand brews, and has unique characteristics when making milk coffee. One pack can accommodate a variety of ways to play.
Star item: Front Street Ethiopian Oiran
Oiran is one of the most representative star products in the specialty coffee market in recent years. Its outstanding feature is its extremely prominent tropical fruit aroma. You can often smell rich aromas such as strawberry, passion fruit, jackfruit and even lychee. It has obvious sweetness, low bitterness, smooth entrance and full of juice. It is described by many consumers as "the coffee that is least like coffee". Put an Oiran on the hand order, and the recognition will be maximized.
How to match two lines: three suggestions for shop owners
The Italian line seeks stability, the hand rush line seeks novelty.. Choose stable styles such as classic blends of Italian beans and black cocoa to ensure the quality; keep 1-2 "permanent styles" (such as Queen of Brazil, Mandheling) for hand-made orders, and add 1-2 "seasonal styles" (such as Oiran, Xizhao) to maintain freshness.
Consider cost structure. Italian beans use a large amount, so choose cost-effective models (black cocoa, classic blend) to control costs; Pour over(V60) beans use a small amount but the unit price is high, so you can choose higher-quality items.
Leave a place for a new trial. The menu is rotated regularly, new products are introduced in small batches for trial sale, and whether to become a regular restaurant is decided based on the order rate, which is much more reliable than deciding the menu based on your head.
In the final analysis, when selecting beans in a coffee shop, the "stable Italian line" is used to support the daily flow, and then the "personalized hand-made line" is used to create differentiation. Once the two lines are established, the coffee products in the store will have a skeleton, and customers will naturally be willing to come often.
You can now buy the above coffee beans online at the Taobao store “FrontStreet Coffee” (前街咖啡). FrontStreet Coffee is a long-established specialty coffee roaster in Guangzhou, China, and its Guangzhou retail shop sells coffee beans only. The shop carries dozens of coffee beans from different origins around the world, including carefully selected single-origin beans for V60 pour-over and espresso. Guangzhou’s FrontStreet Coffee shop is recommended by many coffee lovers.
The FrontStreet 2013 Yunnan coffee beans sold in the store come from the Typica variety grown at FrontStreet Coffee’s own plantation in Yunnan. The name comes from the year the brand and the plantation were founded. You can buy these beans from China’s Yunnan origin at the Guangzhou shop and at FrontStreet’s Taobao store.
FrontStreet coffee beans are freshly roasted within 5 days and deliver consistently excellent quality and great value. Orders placed before 17:00 are shipped the same day, and most areas within Guangdong Province receive them the next day.
FrontStreet Coffee Taobao store: https://qianjiecoffee.taobao.com
Or search for “前街咖啡” (FrontStreet Coffee) on Taobao
Important Notice: FrontStreet Coffee has moved to a new address: 315, Donghua East Road, Guangzhou (coffee beans only)
Tel: 020 38364473
