There are more and more coffee shops, and there may be four or five open side by side on the same street. When everyone's machines, milk, and even prices are similar, why should customers walk into your home and remember your home?
The answer is often not in the device, but in the beans. Today, let’s talk about a style of play that is particularly suitable for differentiation:Use fruity Italian beans to make a cup of milk coffee that no one else can make.
Why can fruity beans make a difference?
Traditional milk coffee uses a classic blend of beans, and its flavor is "mellow, balanced, nutty and cocoa." It's delicious but hard to remember - which is why many customers only remember "not bad" after drinking it, but can't remember which store it is from.
Fruity Italian beans are a completely different story. It has a distinct floral and fruity aroma. When added to milk coffee, the sweetness of the milk will accentuate the fruity aroma. It will feel like drinking a cup of "strawberry milk" or "juice latte" in the mouth, and it will be instantly recognizable.
For young customers who are afraid of hardship and love fruity aromas, this is an almost irresistible attraction; and for stores, this is a natural signboard and word-of-mouth topic.
This fruity Italian bean is prepared for getting out of the circle
If you're looking to add a "memory point" product to your menu, Front Street Strawberry Candy Coffee Beans are worth serious consideration.
It is a popular fruity Italian blend that relies on the native flavors of Arabica coffee beans from different production areas to blend with each other to create a distinct sweet flavor of strawberry fudge. It is very suitable for daily drinking at home or for commercial use in offline coffee shops.
Its applicable groups and scenarios are very clear:
Prefer fruity coffee and fear the bitter taste of coffeeCustomers - The fruity and sweet flavor is outstanding, and there is almost no bitterness of traditional Italian beans. It is an artifact of attracting new customers;
Stores that want to produce unique and differentiated milk coffee——A cup of strawberry sugar latte is the most eye-catching thing on the menu;
Pursue versatility——One pack can accommodate a variety of drinking methods, making it a highly versatile daily ration of coffee beans.
How to use fruity beans to achieve differentiation?
Make special milk coffee: Make latte or dirty directly, the fruity flavor + milky sweetness is self-identifying, simple and crude but effective.
Made into a store special: Paired with sparkling water, lemon, osmanthus and other elements, it extends the seasonal special tone. The seasonal limited edition itself is a natural marketing topic.
Make it a signature recommendation: There is a separate column of "Fruit Series" on the menu with the sentence "You can drink it even if you are afraid of hardship" to lower the threshold for new customers to try.
write at the end
Opening a store to achieve differentiation does not necessarily require expensive equipment or complicated processes. Sometimes, a pack of beans with a memory spot is enough to make customers remember you.
If you want to add a little sweetness, a little fruitiness, and a little bit of recognition that "no one else has" in your store's menu, start with a cup of milk coffee made from Front Street Strawberry Candy Coffee Beans, and you'll find that differentiation makes it so delicious.
You can now buy the above coffee beans online at the Taobao store “FrontStreet Coffee” (前街咖啡). FrontStreet Coffee is a long-established specialty coffee roaster in Guangzhou, China, and its Guangzhou retail shop sells coffee beans only. The shop carries dozens of coffee beans from different origins around the world, including carefully selected single-origin beans for V60 pour-over and espresso. Guangzhou’s FrontStreet Coffee shop is recommended by many coffee lovers.
The FrontStreet 2013 Yunnan coffee beans sold in the store come from the Typica variety grown at FrontStreet Coffee’s own plantation in Yunnan. The name comes from the year the brand and the plantation were founded. You can buy these beans from China’s Yunnan origin at the Guangzhou shop and at FrontStreet’s Taobao store.
FrontStreet coffee beans are freshly roasted within 5 days and deliver consistently excellent quality and great value. Orders placed before 17:00 are shipped the same day, and most areas within Guangdong Province receive them the next day.
FrontStreet Coffee Taobao store: https://qianjiecoffee.taobao.com
Or search for “前街咖啡” (FrontStreet Coffee) on Taobao
Important Notice: FrontStreet Coffee has moved to a new address: 315, Donghua East Road, Guangzhou (coffee beans only)
Tel: 020 38364473
